Heidi Cody

Climate Toothpaste


printed cardboard box and laser-printed documents
box: 7 3/4 x 2 x 1 5/8 in. (shipped flat)
documents: 8 1/2 x 11 in.
Edition: open

Climate Toothpaste is a fun, environmentally-engaged multiple. It connects people who care but are not active on climate change, to climate groups that need help. The scale of climate change seems overwhelming. Incredible organizations are working to mitigate it. These folks need your help. Climate Toothpaste is here to help you, help them.

No actual toothpaste changes hands. Instead, the box presents the urgency of the climate problem in an unexpected, funny format. Inside the box is a message about how you can connect with national and local climate organizations. This project educates about climate action, and increases volunteerism in the climate movement.

Climate toothpaste will be sent with a state-based letter containing lists of local organizations that you can support. We will send the letter corresponding to the state your Climate Toothpaste will be shipped to unless you specify a different state in the Order Notes at checkout.

Climate Toothpaste

Cody's artwork combats the mind-numbing, dumbing-down effects of consumer culture, by exposing the pervasive control of consumerism. Understanding marketing strategies is key to understanding American consumer culture and its grip on us. Operating undercover, her work gets viewers to unwittingly assess their overexposure to marketing and branding. Cody's work has been featured and/or reviewed by: ABC News 20/20, Advertising Age, Art in America, the Chicago Tribune, Flash Art, the New York Times, Playboy, salon.com, college textbooks and international magazines. Previous solo shows include Agnew’s in London, the Philip Feldman gallery and Savage in Portland, Oregon, and Roebling Hall gallery in Brooklyn.