Heidi Cody

Duhrito earrings


ink jet printed plastic shrink with metal clasp
dimensions vary, approximately 1 3/4 to 2 1/4 in. tall (not including clasp)
Edition: open

“Doritos for Her” (an actual food product) was a momentary blip on the global consciousness sometime around 2018. It was such a misguided piece of consumer branding that it was brought down almost immediately by the inevitable mockery that quickly engulfed it. That mockery includes these attractive Duhrito earrings fashioned in crunchy, spicy detail by Heidi Cody. Enjoy.

Duhrito earrings

Cody's artwork combats the mind-numbing, dumbing-down effects of consumer culture, by exposing the pervasive control of consumerism. Understanding marketing strategies is key to understanding American consumer culture and its grip on us. Operating undercover, her work gets viewers to unwittingly assess their overexposure to marketing and branding. Cody's work has been featured and/or reviewed by: ABC News 20/20, Advertising Age, Art in America, the Chicago Tribune, Flash Art, the New York Times, Playboy, salon.com, college textbooks and international magazines. Previous solo shows include Agnew’s in London, the Philip Feldman gallery and Savage in Portland, Oregon, and Roebling Hall gallery in Brooklyn.